Services - Marketing
Oneida Business Communications is
your complete resource for personal, professional and small business consulting
services. We apply big business knowledge and experience to a small business
owner's unique needs. From providing short-term small business advice to
becoming your long-term consulting partner, Oneida Business Communications can
increase your productivity and let you concentrate on what you do best.
Fees are charged by the hour with a two
hour minimum and in some cases by the project. Contact
EMAIL
or 1.416.487.0258 to set up a free consultation appointment for further
information on the services we provide.
For further information on a service
provided by Oneida Business Communications please click on one of the following:
Product and
Service Marketing
Customized Marketing Plan Development
Market Research
Web Site Design - Email Blasts
- Newsletters
Business/Marketing
Feasibility Analysis
Business/Marketing Feasibility Analysis
Be sure you know what you want and what to
expect when pursuing a new venture, business or project. A lot of time,
resources and hard money can be saved in knowing what to do and the order in
which to do it. A good rule of thumb is to never commission a business plan
until a feasibility study has been completed first.
A feasibility study is normally less than 20% of the cost of a business plan and
although a feasibility study will not be anywhere close to the in-depth “nuts
and bolts” view of a business plan, it will do exactly what the name implies. It
will show if a project is feasible before any other steps are taken or indeed
paid for.
There are very big differences between a feasibility study and a business plan.
A feasibility study is designed to discover if a business or project is
“feasible” or if it is not: (In short, does the business or project warrant
further investment of time, money and further study or is it a non-starter). A
feasibility study is a relatively inexpensive way to safeguard any wastage of
further investment (will it work or won’t it).
If a project is seen to be feasible from the results of the study, the next
logical step is to commission a full business plan.
Will the investment made in the feasibility study itself then be wasted? No..
Because the research and information uncovered in the study will be of good use
in the business planning stage and will also reduce the research time and
therefore the cost of the business plan.
Feasibility studies demonstrate to a prospective project owner or investor that
a given concept is financially viable and whether further study and/or a
business plan is warranted.
For a feasibility study, basic data is
obtained from the client through a series of queries, questions and meetings,
wherein the client provides some of the research and other data and facts need
to be gained from a variety of sources.
The typical feasibility study contains, among
other items, notes on financial projections, a general description of the
business, general details describing how the company / project will be formed,
managed and marketed, statements concerning the competition and a cash-flow
projection based on averages. Further notes can be included as to general
details of the project and revelations found during the research stage. The
study will normally be completed quickly and in very general format compared to
that of a business plan.
A feasibility study is the due diligence that
every person or company should do before starting any project. A well prepared
and researched study could save hundreds of thousands of dollars further down
the road. It helps avoid risk and answers questions, like:
Will it work ?
How will it work ?
What is needed ?
When is the best time ?
How much investment is needed ?
What will the return be ?
These questions are only the start.
The place to start is with a Pre/Feasibility
Study.
Risk, as every successful
entrepreneur knows, is an inescapable fact of business. A well prepared and
researched study can help reduce the risk. By giving a true measurement of that
risk, feasibility studies help pinpoint market opportunities and pitfalls, as
well as building platforms for the assembling of good ideas. Once a full
assessment has been completed, a firm launch pad is constructed for the
implementation of the project.
Many new ventures and indeed, new projects, stumble in the first year. The main
cause is lack of adequate advanced planning, thus causing initial
under-capitalization, cash-flow problems and therefore panic management.
Contact
EMAIL or 1.416.487.0258 to set
up a consultation appointment or for further information.
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Product and Service Marketing
Oneida Business Communications offers extensive expertise
in:
direct mail Marketing
e-commerce marketing
email newsletters
database maintenance
web site design
cost analysis
brochure design
S.W.O.T. analysis - market research
Customized marketing plan
New product/service launch
Feasibility Study - Pre Feasibility study
One on one information sessions- minimum 2 hours.
For further information please click on one
of the following:
Contact
EMAIL or 1.416.487.0258
to set up a consultation appointment or for further information.
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Customized
Marketing Plan Development
The Marketing Plan is a highly detailed, heavily researched and,
hopefully, well written report that many inside and possibly outside the
organization will evaluate. It is an essential document for both large corporate
marketing departments and for start-up companies. Essentially the Marketing
Plan:
- Forces the marketing personnel to look internally in
order to fully understand the results of past marketing decisions.
- Forces the marketing personnel to look externally in
order to fully understand the market in which they operate.
- Sets future goals and provides direction for future
marketing efforts that everyone within the organization should understand and
support.
- Is a key component in obtaining funding to pursue new
initiatives.
The Marketing Plan is generally undertaken for one of the
following reasons:
- Needed as part of the yearly planning process within
the marketing functional area.
- Needed for a specialized strategy to introduce
something new, such as new product planning, entering new markets, or trying a
new strategy to fix an existing problem.
- Is a component within an overall business plan, such as
a new business proposal to the financial community.
Our focus is on the development and implementation of
customized marketing and communication plans that raise awareness of your
service and get results from your target markets. We research industry and
competitive trends, analyze how they apply to your business, and recommend the
best marketing tactics to capitalize on these trends.
We can handle your marketing
plan entirely or available by the hour to help guide you through the completion
of your own plan- two hour minimum charge.
For further information please click on one
of the following:
Marketing Plan - Outline in Word Doc
Contact
EMAIL or 1.416.487.0258 to set up a consultation
appointment or for further information.
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Market Research
Industry Research:
Our executive team can provide a
detailed overview and situation analysis of specific industries. This will
reveal the industry's well being, current issues, and future growth potential.
It is extremely important when planning to enter new markets, to understand the
current situation of the industry in that market and to establish the
outlook of an industry for at least the following 5-10 years.
Key Benefits
- Realize what is the expected profitability
within an industry.
- Understand the market size and growth rate and
it's impact on your business.
- Identify major competitors and know their
strategies.
- Understand regulation and customs issues and
procedures
The above is a small sample of
benefits gained from understanding your industry situation and the competitive
arena in a new market. Further details can be provided during our discussions.
For further information please click on one
of the following:
Demographics - Indian and Northern Affairs Canada
Population Reference
Bureau (PRB)
U.S. Census 2000
Retail Industry Background Demographics
Canadian Industry Background Demographics
U.S. Population Demographics
IDB Summary Demographic Data
Censuses of Canada 1665 to 1871
Canadian Statistics
City of Toronto Website Demographics
Fact Sheets - Demographics Canadian
Contact
EMAIL or 1.416.487.0258 to set
up a consultation appointment or for further information.
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Web Site Design -
Email Blasts - Newsletters
Website Development
Websites can be both an informational tool and a lead generation
marketing tool. As with any form of marketing, understanding the
customer is the first objective. Finding out the habits of people
surfing for your type of product, placing your site so your
potential customers will find you and producing a site that will not
only describe your product but also engage the viewer are all
critical for a successful web campaign. Producing an aesthetically
pleasing site is only the beginning.
Search Engine Placement - How do your
potential customers find you?
A common misconception is that if you produce a beautiful, fully
interactive site, it will be both successful and profitable. The
reality is that if your customers cannot find your website, it is
useless.
We will work with you to identify exactly how
your customers will find your website through the numerous search
engines. We will help you with your submission to various search
engines and optimize your site to help you gain the most traffic.
Navigation
After your potential customers find your website they also must
be able to find the information they are looking for. Understanding
the type of customer is essential. Many target markets are new to
the internet so a clear path to the information they seek needs to
be developed on every page. Many web pages are confusing and will
lose users. We develop indexes and navigation that will allow your
customer to easily find the information that they seek.
On-line Presentations
A cost effective method of getting information directly to your
customers is through online presentations. These types of
presentations can be done through live video feeds, flash
presentations, PowerPoint presentations and interactive
presentations where you interact with the user one-on-one or in a
group.
Internet Newsletters
These newsletters are an effective way for you to communicate
events, new concepts or information on new products and services to
your customers, prospects and employees. These newsletters can be
delivered by e-mail, website or instant messaging.
E-mail Blasts
E-mail blasts are an effective way to communicate to prospects
cost effectively. We will help develop your list of qualified e-mail
recipients and deliver your message.
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| Single page on the
Internet/www, suitable background with your Company name, address, Email
etc. |
$175.00.Cdn. |
| Additional linked pages on
the Internet typed as tables with your price lists and other information.
Per page: |
$60.00.Cdn. |
| Scanned pages of backgrounds,
price lists, illustrations etc. Per page:
|
$55.00.Cdn. |
| Transfer pages to your own
Web Address and instruct your staff member on revising in FrontPage: Per
hour, including travel time, (plus other expenses where applicable): |
$55.00.Cdn. |
| Monthly maintenance per page
for Internet Web pages-if required to change prices, information etc. -
setup through FrontPage:
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$35.00.Cdn. |
Contact
EMAIL or 1.416.487.0258 to set
up a consultation appointment or for further information.
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Email:
Email Information Request
Form
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Web Sites owned and operated by oneida business communications
www.dynastychiropractictables.com
launch date October 15, 2004. Site offers
information on four types of chiropractic tables manufactured in Canada and
available for distribution anywhere in the world. To place an order please
contact 1.416.487.0258
www.ChiropracticProducts.ca
launch date
February 15, 2005 Site will contain information on various products, classified
ads etc. from around the world. For advertising on this site or to place a
classified ad please contact 1.416.487.0258
www.chiropractictables.ca launch
date March 31, 2006. Site will contain information on chiropractic tables from
around the world. Stationary, electric, portable etc. To advertise on this site
please contact 1.416.487.0258
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